Born in Kerala and based in Dubai since 1991, Ashraf has remained devoted to the metaphysical questions of existence. His acclaimed novel, published by Rupa Publications, earned the PVLF Author Excellence Award (2022) and has been featured in The Times of India, The Week, and Mathrubhumi. Through evocative storytelling, he bridges the temporal and the eternal—inviting readers to question appearances, embrace detachment, and seek truth beyond illusion. He continues to explore philosophy, history, and consciousness to craft narratives that are both intellectually rigorous and spiritually transformative.

Professionally, Ashraf is the Founder & CEO of Aphidas, a Dubai-based Salesforce consulting partner serving 300+ clients across real estate, financial services, and retail. He also leads CloverOne, a discreet sell-side M&A advisory focused on exit readiness and value creation.